VOICED IN 3rd PERSON BY JAMES EARN JONES.
There are lives that follow a path, and there are those that forge their own. Jaz Loh is the latter—a creative director, consultant, and AI visionary driven by an unyielding addiction to creativity and the belief that his life and art mirror the journey of a Jedi and the Force. His story is not merely a career—it is an odyssey.
Jaz’s journey began in the world of streetwear. Fueled by a passion for sneakers and graphic design, he founded a brand called SCUM. What started as a personal project grew into a movement. A collaboration with Hong Kong’s iconic hip-hop band LMF propelled SCUM to regional prominence and beyond, landing in New York City and the pages of Hypebeast. Success came swiftly, and Jaz found himself in Taiwan, where the adventure continued.In Taiwan, Jaz became an art director, working with artists under global giants like SONY EMI and Warner Music. He created album covers and an MTV campaign that would go on to win the prestigious Golden Melody Awards—Asia’s equivalent of the Grammys. His designs captured the spirit of the era, earning recognition not just at the Golden Melody Awards but also from MTV. In 2007, Jaz was named a mover and shaker for Tiger Translate. Yet, his time in Taiwan was not without its trials. Harrowing experiences—like dodging bags of cash hurled by real-life mafia figures—tested his resolve, but Jaz endured.
Fate brought Jaz back to Singapore in 2007, where a family matter shifted his trajectory. Immersing himself in advertising, he thrived in the chaos of relentless pitches, late nights, and countless revisions. At agencies like Ogilvy, McCann, and Grey, Jaz led teams of two to twelve, collaborating across regions such as Indonesia, Taiwan, Hong Kong, New York, and Shanghai. He guided his teams through trials by fire, consistently delivering impactful work.
Jaz’s campaigns always speak to their audiences in unexpected, resonant ways. He has accomplished feats such as visualising a father’s “pregnancy” in anticipation of his child—for a bank. He celebrated Singapore’s quirks, fostering national pride with a pitch idea that moved Deputy Prime Minister Heng Swee Kiat to tears, and created campaigns that improved lives, including helping the underprivileged sleep better. He promoted a financial product using facial recognition technology and, in a groundbreaking move, cloned an influencer 98 times with AI to celebrate Ramadan’s spirit of breaking fast. Along the way, Jaz’s efforts garnered local and international awards, breaking creative effectiveness benchmarks.
His work has been showcased on prominent platforms such as Hypebeast, Stratosphere, CCTV, CGTN, SMG, Channel News Asia, The Star, Taipei Times, and August Man. It has even been exhibited at the iconic Undercover store and Dover Street Market Ginza.
Jaz believes the best ideas come not from fleeting trends but from understanding what truly matters to people—and then surprising them in delightful, meaningful ways. Cherishing collaboration, he operates with an ethos of respect and camaraderie. From Shanghai to New York City, Jaz has secured pitches and delivered results for renowned brands, blending conceptual brilliance with a keen eye for fashion, art, and design.
Yet, Jaz’s story is more than boardrooms and accolades. At home, his greatest joys are his family. His youngest son, born with an extra chromosome, inspires him daily with resilience and determination. His older son shares his creative spark, building Gundam models and painting animals together. And every night, after the day’s work is done, Jaz finds solace in quiet moments with his wife, sharing a drink and reflecting on life’s journey.
This is Jaz Loh—a man of boundless creativity and unshakable conviction, living not just with passion but with purpose. His life is a testament to resilience, ingenuity, and the enduring belief that every challenge is an opportunity to create something extraordinary.
This is his way. This… is the way.
HONOURS & AWARDS
2024: MMA Smarties Indonesia – Unilever Sunlight, 100 reasons to Shine,
Silver for AI-Driven Excellence in Marketing.
2024: Citra Pariwara awards - Unilever Sunlight, 100 reasons to Shine,
Bronze for Innovative Use of Data / Programmatic marketing
2022: suSgain – Featured in Campaign Brief’s "The Work" for excellence in:
Branded Content & Entertainment.
Film & TV Craft.
Branded Content & Entertainment.
Film & TV Craft.
2021: VIU – Streaming Made Sensational for All (Marketing Excellence Awards):
GOLD: Excellence in Consumer Insights/Market Research.
GOLD: Excellence in eCommerce Marketing.
GOLD: Excellence in Launch/Re-Launch Marketing.
BRONZE: Excellence in Pivot Marketing.
BRONZE: Excellence in Media Strategy.
2018: Mastercard Biometric ID:
GOLD: MOB-EX Awards – Best Campaign (Tablets).
SILVER: Markies Awards – Best Use of App Mobile.
BRONZE: MOB-EX Awards – Best Use of Mobile at Event.
GOLD: MOB-EX Awards – Best Campaign (Tablets).
SILVER: Markies Awards – Best Use of App Mobile.
BRONZE: MOB-EX Awards – Best Use of Mobile at Event.
2017: OCBC ONE WEALTH:
2 GOLD, 1 SILVER, 2 BRONZE (Marketing Mob-Ex Awards).
Recognized for Best Consumer App, Best Campaign for Integration, Innovation, and Mobile Launch/Re-Launch.
2 GOLD, 1 SILVER, 2 BRONZE (Marketing Mob-Ex Awards).
Recognized for Best Consumer App, Best Campaign for Integration, Innovation, and Mobile Launch/Re-Launch.
2017: Mastercard Biometric ID: New York Festival MIDAS Award:
2 GOLD: Outdoor/OOH/Transit.
2 SILVER: Design for New Product/Service Launch.
Finalist: Craft (Art Direction and Illustration).
2 GOLD: Outdoor/OOH/Transit.
2 SILVER: Design for New Product/Service Launch.
Finalist: Craft (Art Direction and Illustration).
2010 - Democratic Paper Story: Finalist at Adfest Design Lotus, Adstars, and Creative Circle Awards for design and craft excellence.
2007–2008: Editorial Awards Gold (ISH) – Recognised for Photography and Design Craft ISH.
2006: Tiger Translate – Featured in global exhibitions (Taiwan, NYC, London, Melbourne, Shanghai, and Beijing):
2005: Machi Superman – Winner for Best Music Video (GTV 八大電視 Taiwan).
GOLD at the MTV Asia Awards for Best Album Cover Design.
GOLD at the MTV Asia Awards for Best Album Cover Design.
2004: MTV Asia – GOLD for Best Album Cover Design.
MTV Asia Viewer’s Choice of the Year.
Some kind words
I recently worked with Jaz in Singapore and would highly recommend him as a senior art director/creative director. He is extremely motivated to doing the best work possible, bringing strong concepts to the table and then crafting the work so it really shines. Jaz also works well in pitch situations and is good at leading a team. If you are looking for someone in a senior art role or CD role, Jaz would fill this role effortlessly. As an added bonus he is a great guy and brings a lot of character to a creative department.
Dave Thackery, BBH Senior copywriter, Freelance CD, content creator.
Jaz is very much a 21st-century art director and CD. Within a very short time of arriving at the agency, he'd already showed us all what was possible with some of the latest AI tools—and made a massive contribution to the look and feel of our work. Hard-working and professional, Jaz will be an asset to any creative department that is lucky enough to have him.
Mike Sutcliffe, Creative Director Copy, Societal
I had the pleasure of working closely with Jaz during my time as a Creative (Art) Intern at Grey Group, Singapore. Jaz’s mentorship was an invaluable experience for me where I was fortunate enough to witness his leadership and creative skills first-hand. He was always approachable and supportive, offering feedback and guidance whenever necessary. His ability to manage fast-paced projects and tight deadlines while maintaining a high level of visual sense and attention to detail was truly inspiring. During my time working with Jaz, I was given agency training that allowed me to develop my skills further in handling complex briefs while constantly generating fresh and strong ideas. His leadership, creativity and expertise are invaluable, and I am confident that he would make a significant contribution to any organization.
Javeen Bakshi, Juniour Creative at Grey Group.
Jaz is a true veteran in the advertising scene. He’s experienced, has a great eye for detail and is fiercely passionate about the work. We worked on several projects together at Ogilvy, the most notable one being the launch of SG50 to celebrate Singapore’s golden jubilee. Throughout, Jaz demonstrated the ability to guide teams and elevate the work to an exceptional level. He’s a wonderful story-teller too. Give him a mic and a cup of kopi, and he’ll regale you with colorful tales of Singapore’s ad scene from days of yore
Augustus Sung, Associate Creative Director at R/GA New York.
Jaz has that can do attitude. And more than that he does it with a smile and by giving his best. We worked together on some really tough business and even during some crazy crunch times when I was directing the work to route I thought was best, Jaz challenged me with new and better ways to execute it. He was always looking to push the idea further and look beyond the obvious. He was thorough in his application and an absolute wizard on the tools, magic would appear before my eyes constantly. Jaz would be an asset to any company he finds himself at.
James Daniels - Creative Director at Arcade.
"Jaz is an artist who works in advertising. In a very short time he has grown into a accomplished Art Director with skills to tackle pretty much any challenge given to him.
He is very aware of what is going on in the creative scene and keeps his ideas and art current and relevant. Jaz is a calm individual who is always ready to listen and learn which is a quality not found in many creative people. I have known Jaz for over seven years."
He is very aware of what is going on in the creative scene and keeps his ideas and art current and relevant. Jaz is a calm individual who is always ready to listen and learn which is a quality not found in many creative people. I have known Jaz for over seven years."
Richard Copping, ECD, Ogilvy
"Jaz is a creative that gets culture in it’s many forms. I’ve known him for years and while my initial impression way back in school was that he was a street-cool only type of creative, he has constantly surprised me with how deep his instinct for creating culturally stand-out work is. Whether he is creating work targetted at millennial fashionistas or HDB uncles, he gets their culture. He is truly multi-faceted and doesn’t shy away from answering briefs in a way that makes sense for the man-on-the-street.
As a visual crafter, I have deep respect for his design skills. An extremely talented designer, he can make the ordinary look stunning. More importantly, he doesn’t let visual craft dictate his way of thinking and his strategic approach to answering briefs. He is and always will be an ideas-first creative. A perfect combination in a creative talent."
Stan Lim, ECD, Isobar
"Jaz is a curious blend of designer and planner – curious, because he simply is. I’ve known him to pose some of the toughest questions when briefed, and the result (when he’s satisfied with all he’s heard) can be delightfully surprising. I’m sure there’s more to you than I dare to imagine Jaz. Over to you…"
Mark Fernandez, Creative Group Head. Saatchi.
Jaz Loh is the master of his craft. Ideas are putty in his hands to stretch, shape and bounce off anyone with a willing ear. And boy, can he tell it! He won’t let a good idea slip through his fingers without a fight. Not only is he a perfectionist, he’s the consummate storyteller and idea percolator you’d want on your team. Get him onboard then unleash him.
Stella Leong. Tribal DDB, Freelance Senior Writer.
"Jaz is a very professional senior art director who really cares about his craft. I worked with him on a few large projects at Ogilvy & Mather Singapore and always found him to be meticulous, hard-working and passionate about creating great creative work.
On top of all that, he's a good bloke and a pleasure to work with.
If I were you, I'd hire him before someone else does."
On top of all that, he's a good bloke and a pleasure to work with.
If I were you, I'd hire him before someone else does."
Daniel Leonard Barrett. Ogilvy, Senior Copywriter.
"I've worked with Jaz numerous times over the past few years, and each time
the client was very happy. He is professional, easy to work with, and thinks out of the box. Thumbs up!"
the client was very happy. He is professional, easy to work with, and thinks out of the box. Thumbs up!"
David Barker, Pixel deep, Photographer.