susGain
THE WORK 2022 in book.
Singapore is the most sleep-deprived country in the world, but we may have found the solution’
embracing sustainability with susGain. Because when you do good, you sleep good.
susGain is a sustainability lifestyle app that turn your eco- and socially conscious actions
and purchases into point, cashback, donations and trees.
They needed something different to recapture attention on the subject that
isn't always doom and gloom, yet. We unorthodoxly wrote a manifesto for them.
And we turned it into a lullaby. Then we watched a few individuals
having a taste of sustainability upon using the app to do good, and as a result,
sleep like a baby. Several influencers even made time to sing along.
Displayed through a series of lo-fi video content.
MAIN CAMPAIGN VIDEO
THE LULLABY
We created a music video promo for our lullaby.
We created a music video promo for our lullaby.
Executive Creative Director: Aaron Phua
Creative Director, Copywriter: Rubinho Fernando
Art Direction: Aaron Phua, Jaz Loh
Animation + Designer: Yuki Chau
Account servicing: Pritika Gupa, Aida Ghazali, Andrea Mensono
Production partner: Zake Productions
Grey Worldwide.
