susGain

THE WORK 2022 in book.

Singapore is the most sleep-deprived country in the world, 
but we may have found the solution, embracing sustainability with susGain.
Because when you do good, you sleep good. 
We wrote a manifesto for it and we turned it into a lullaby. 
Then we watched a few individuals having a taste of sustainability 
by sleeping like a baby, upon using the app to do good.​​​​​​​
Several influencers even made time to sing along.


THE LULLABY 

We created a music video promo for our lullaby.
MAIN CAMPAIGN VIDEO


Executive Creative Director: Aaron Phua
Creative Director, Copywriter: Rubinho Fernando
Art Direction: Aaron Phua, Jaz Loh 
Animation + Designer: Yuki Chau
Account servicing: Pritika Gupa, Aida Ghazali, Andrea Mensono
Production partner: Zake Productions
Grey Worldwide.

- MORE WORK -

Back to Top