Website and campaign concept for a CASIO G-SHOCK event titled: GAME CHANGER.
ROLE: Strategy and Concept development
UX/UI development and visuals, website design
as well as the website background textures.
Brand & campaign assets provided by CASIO, G-SHOCK.
![](https://cdn.myportfolio.com/c2636ef9e0a3b6758f9cab8d3d718938/e74f7647-688b-48f5-a9c6-c8481de8578e_rw_1920.jpg?h=0ad0951fc6ff6d6ff3d5002475277d47)
Watch Key Visual
![](https://cdn.myportfolio.com/c2636ef9e0a3b6758f9cab8d3d718938/75456680-d32d-4f06-9652-e4e691ce08b6_rw_1920.jpg?h=fc4a4447c8f14390f4f3737787fa43f2)
Website design & Art Direction: Jaz Loh
Creative strategy: Jaz Loh + Saito + Yvonne
Agency: UMAMI
Client: Casio. Pte. Ltd.