'Tis the festive season, a time for joy and merriment, yet even Santa himself might feel a bit weary after a strenuous day searching for gifts, not just for your parents but all the way to that distant second cousin twice removed.
The ceaseless tasks leading up to Christmas can drain the excitement out of the holiday season. Our aim was to rekindle the joy of giving and receiving, but how could we achieve that?
Enter POSB's Great Christmas Gift Hunt! We unveiled 12 incredible prizes over the 12 days of Christmas in a Facebook 360° treasure hunt, offering players a chance to take a break from the hustle of gift hunting and anticipate a dream gift of their own.
But, of course, where's the fun without a challenge? Participants had to tackle a daily brain teaser before locating the correct answer in our Facebook 360° image, pushing their keen eyes and quick wits to the limit.
The teaser question
Creative Director: Chris Lim
Senior Art Directors: Jaz Loh, Ivan Yeh
Junior copywriter: Zhang JiaHe
Concept & Ideation: Jaz Loh, Zhang JiaHe
Account service: Ng Hwei Yun
Creative Services: Michelle Tan
Agency: Tribal Worldwide


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