Drawing inspiration from the Horlicks campaign in India, which encourages children to chase their dreams and strive for success, we set out to deepen the conversation, ensuring families across the country remember the campaign and feel inspired to nurture ambition in their kids. However, getting children to consume Horlicks daily comes with its own set of challenges. How could we support mothers in reminding their children of their aspirations and the reasons behind them?
To spark this dialogue, we engaged with children to uncover their dreams for the future. These aspirations were then brought to life on a limited edition series of 500 personalized cups, each paired with a Horlicks pack. Through social media and online platforms, we empowered mothers to create special, custom-designed Horlicks cups featuring their child’s dreams. These cups became a daily source of inspiration, reminding kids to take one step closer to achieving their goals while nourishing their growth ambitions.
Credits
Creative Direction: Fredrik Englund
Concept & Art Direction: Jaz Loh
Copywriter: Natalia Dudek
Creative Direction: Fredrik Englund
Concept & Art Direction: Jaz Loh
Copywriter: Natalia Dudek
