New York MIDAS Award 2016,
World's Best in Financial Advertising
2 Gold Ingots :
1 Gold for design,
1 Gold use of medium Out of home.
2 Silver Ingots: 1 Silver: illustration,
2 Silver Ingots: 1 Silver: illustration,
1 silver best use of medium.
Markies Singapore 2018
Silver: Best use of app mobile
Markies Singapore 2018
Silver: Best use of app mobile
Role: Design and art direction.
With one in three Singaporeans experiencing credit card fraud in 2016, Mastercard ID (Identity Check) was introduced to rebuild trust in digital payments through facial biometric authentication. Tasked to promote this at the Singapore FinTech Festival (SFF), we faced the challenge of engaging tech enthusiasts who weren’t naturally drawn to cybersecurity.
Our solution? Turn attendees into the "Face of Digital Payment Security" with custom illustrations featuring pop culture icons like President Trump, Elvis, Hulk, Marilyn Monroe, Tyrion Lannister and Miley Cyrus. Over three days, we delivered 400 personalised artworks and EDMs, directly engaging thousands of participants while providing digestible insights on Mastercard ID’s technology.
My Role: I led the art direction and design, ensuring the visuals stood out and resonated with the audience. The campaign’s unique approach transformed a technical topic into an engaging, personalised experience—making security Priceless.
Creative Director: Peter Hibberd
Art Director, Illustration Design: Joey Claroniño
Copywriter: Ploy Lawjindakul
Art Direction, Design, illustration: Jaz Loh
Design, illustration, art direction: Beng Wee
Designer: Farouq Shaffudin
Designer: Xinyi Lim
Senior Copywriter: Lynn Chiam
Producer/ Art Buyer: Kirby Ho
CSD: May Lye
Art Director, Illustration Design: Joey Claroniño
Copywriter: Ploy Lawjindakul
Art Direction, Design, illustration: Jaz Loh
Design, illustration, art direction: Beng Wee
Designer: Farouq Shaffudin
Designer: Xinyi Lim
Senior Copywriter: Lynn Chiam
Producer/ Art Buyer: Kirby Ho
CSD: May Lye
Agency: McCann Worldgroup
