EVENT PARTNERSHIP & PR: CONSTELLATION by FUTURA

This project was an ode to my passion for street art. A friend entrusted us with a social-first content marketing campaign aimed at promoting the sale of art and merchandise in a special collaboration with the legendary artist Futura. Our goals included boosting event attendance and designing unique event merchandise, such as a hardcover book, a tote bag, and an ammunition box for packaging.

Our campaign strategy involved taking control of the client's social media accounts and crafting meticulously curated content. To further engage the audience, we developed a microsite that provided educational information about the artist and the event, while also serving as a tool for lead collection and data mining.

Digital advertising was crucial to our approach, encompassing paid strategy, media planning and buying, and continuous data analytics to optimize performance. Presented by The Culture Story and curated by Jahan Loh, CONSTELLATION marked Futura's inaugural solo art show in Southeast Asia. The exhibition featured 30 specially commissioned works created during a two-week residency in Singapore, showcasing Futura's distinctive abstract graffiti style with bold, vibrant compositions and iconic motifs like characters, atoms, and cranes. The event was held at Gillman Barracks from May 28 to June 9, 2019.

Instagram:

Impressions: 537,858

Reach: 307.7K

Engagements: 7,793

Profile views: 13.8K

New followers: 1,965

Facebook:

Impressions: 892.3K

Reach: 754.8K

Engagements: 3,175

Clicks: 6,615

New fans: 1,005

The campaign generated a total of 26,097 website views, and the event attracted a turnout of 2,269 attendees, exceeding expectations for a seemingly straightforward art event.

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