REBRANDING NATUREL OLIVE OILS
Naturel: Your Canvas, Italy’s Flavours
Cooking is an art, and with Naturel’s authentic Italian ingredients, every dish becomes a masterpiece. Today’s consumers don’t just cook; they create. They seek pride and satisfaction in crafting meals infused with true Italian flavours. To meet this desire, I developed a campaign concept that transforms the act of cooking into a creative process—positioning Naturel products as the essential tools for culinary expression.
Leveraging generative AI, I brought this vision to life with a striking visual metaphor: a painter’s palette, reimagined with vibrant ingredients like fresh tomatoes, basil, spinach, onions, pasta, and rich tomato sauce. The marble palette, paired with a golden spoon, becomes a canvas of possibility, symbolising how Naturel empowers consumers to blend Italy’s finest flavours into their creations. Generative AI allowed for seamless execution, crafting visuals that are precise, polished, and captivating.
The tagline, “Your Canvas, Italy’s Flavours,” reinforces the aspirational and creative narrative, inviting consumers to view their kitchens as studios where artistry and authentic Italian tastes come together. Clean, minimalistic design ensures the focus remains on the ingredients, while the visual storytelling conveys the joy of transforming everyday cooking into a personal expression of creativity.
This campaign is not just about showcasing Naturel products; it’s about inspiring home cooks to take pride in their creations, turning every meal into an opportunity to bring Italy’s vibrant flavours to life. By using AI-driven tools, I ensured the visuals were both innovative and impactful, seamlessly blending culinary passion with cutting-edge creativity. With Naturel, every plate becomes a canvas, and every meal, a masterpiece.
Credits:
Creative Director + Art + Copy: Jaz Loh
Creative Director + Art + Copy: Jaz Loh
Client: Lam Soon Group Pte. Ltd
