Marketing Excellence Awards 2021
GOLD: Excellence in Consumer Insights/Market Research
GOLD: Excellence in eCommerce Marketing
GOLD: Excellence in Launch/Re-launching Marketing
BRONZE: Excellence in Pivot Marketing
BRONZE: Excellence in Media Strategy
Over the years, a stereotype had crystallised around Viu as a 'title-led K-romance' streaming service.
This perception was now resulting in stagnating viewership and premium subscriptions.
Viu needed to find growth again, and fast.
Bus Wraps
We then threw Singapore in a paparazzi frenzy, with a different kind of chase where popular
Chinese Drama, Crime & Thriller, and Variety Shows were found on public buses all over the island.
Selected sound for the brand stinger
Executive Creative Director: Benson Toh
Senior Art Directors: Jaz Loh, Sebastian Chew
Senior Copywriters: Boston Ho, Lim Wei, Tze Hern
Production: Abundant
Senior Art Directors: Jaz Loh, Sebastian Chew
Senior Copywriters: Boston Ho, Lim Wei, Tze Hern
Production: Abundant
Agency: Tribal DDB
