Anlene aimed to introduce their new product, the T10, across the ASEAN region. My simple concept centred around an elderly woman who had lost hope of ever dancing again but found renewed strength through her daughter's love and the help of a remarkable milk product. This concept strongly resonated with both the clients and the target audience, leading to an extension of the initial 15-second advertisement into a 30-second spot and even a long-term partnership.
In addition, we crafted two informative advertisements as part of the campaign to highlight the benefits of Anlene in alleviating age-related discomfort. Remarkably, we managed to produce three films for each of these advertisements, from storyboards to the final export, all within the impressive time frame of just one month.
ONE MORE TIME, 30SEC
ONE MORE TIME, DIRECTORS CUT
STORYBOARD I CREATED COMPLETELY WITH AI.
DEMO VIDEOS
- GARDENING -
INDONESIA VERSION
RIGHT CHOICE 15 SEC
Founder: Kevin Geeves
Creative Director: Jaz Loh, Mike Sutcliffe
Story Concept: Jaz Loh
Script: Jaz Loh, Kevin Geeves
Supervision and overall Art Direction: Jaz Loh
Copywriting: Mike Sutcliffe
Account Director: Ashley Leong
Production Company: Think Tank
Director: Prem Pillai
