In 2009, I had the privilege of partnering with international pop star JJ Lin to create a new brand. Alongside renowned artist Jahan Loh, I served as an advisor, main creative force, and design director for this project. Together, we meticulously crafted the brand's identity from its logo and visual aesthetics to its store design, leading to successful launch events in both Singapore and Shanghai.
Our collaboration extended beyond the brand's inception. We facilitated JJ Lin's collaborations with prestigious Japanese brand Devilock and a partnership with Casio, which propelled the brand into the international spotlight.
STILL MOVING UNDER GUNFIRE
Clothing Brand. Singapore, Hong Kong, Taiwan, Shanghai.
STORE LOGO DESIGN AND INTERIOR DESIGN
Limited Edition Casio watch, cobranded with cult Japanese Label Devilock for the opening
CINELEISURE ORCHARD STORE OPENING
The after party
SMUDGE STORE SHANGHAI
Credits:
Creative Directors: Jaz Loh, Jahan Loh
Team: JFJ productions
Special collaboration: JJ Lin
Creative Directors: Jaz Loh, Jahan Loh
Team: JFJ productions
Special collaboration: JJ Lin
