The truth is, life isn't always a bed of roses, women today face many different challenges in daily life, what to wear, how to look, what to eat, and the exhaustive list goes on...
One of the biggest issues weighing at the back of any woman's mind has to be the effects of ageing. The course of time write cracks, wrinkles and creases over their bodies like words in a journal of the time.
Behind every wrinkle is a story to be told. We showcase the stories of the different paths women take to restore their strength, confidence, courage and passion back to their purest forms. XEOMIN®, a pure botulinum toxin free from complexing proteins, was created to restore your confidence on the inside and out. That's the pure truth.
One of the biggest issues weighing at the back of any woman's mind has to be the effects of ageing. The course of time write cracks, wrinkles and creases over their bodies like words in a journal of the time.
Behind every wrinkle is a story to be told. We showcase the stories of the different paths women take to restore their strength, confidence, courage and passion back to their purest forms. XEOMIN®, a pure botulinum toxin free from complexing proteins, was created to restore your confidence on the inside and out. That's the pure truth.
Our honest testimonies resulted in a 91% increase in brand conversion across all social platforms and a 60% increase in overall SALES for XEOMIN® across all vendors, clinics and touch points since the campaign launch.
MANIFESTO VIDEO
PRINT ADS, OUT OF HOME PLACEMENTS
Credits:
Creative consultant: Jaz Loh
Creative Director: Jacke Tan, Jaz Loh
Copywriter: Vincent Chan, Jasmin Tan
Design & Art Direction: Jacke Tan, Team Whitewords KL
Concept & Ideation: Jaz Loh, Jacke Tan
Account service: Jasmin Tan & Team Whitewords
Strategic Planning: Jacke Tan, Jaz Loh, Calvin Sio
Agency: WhiteWords Pte.Ltd.
Creative consultant: Jaz Loh
Creative Director: Jacke Tan, Jaz Loh
Copywriter: Vincent Chan, Jasmin Tan
Design & Art Direction: Jacke Tan, Team Whitewords KL
Concept & Ideation: Jaz Loh, Jacke Tan
Account service: Jasmin Tan & Team Whitewords
Strategic Planning: Jacke Tan, Jaz Loh, Calvin Sio
Agency: WhiteWords Pte.Ltd.
