Brief:
The established local brand; Naturel, needed higher engagement rates for all
The established local brand; Naturel, needed higher engagement rates for all
their main social media channels, FB & IG. They didn't know what to do for CNY.
Creative Solution:
Creative Solution:
For chinese new year 2020, we devised a social media campaign leveraging on the popular Chinese New Year dish; YuSheng. We came up with a campaign titled:
"A TASTE OF PROSPERITY" the more people like, comment and tag on the posts
– the higher their chances of winning prosperous gifts!
We did a takeover of the Naturel's Instagram account with 15 posts, starting with a recipe video for a healthy YuSheng as well as contest or 'greeting' posts of the 12 ingredients that make up the YuSheng. Each of the posts have to be shared in order to win. It's as easy as commenting tagging and sharing. Each and every post in this campaign this performed better than any post that has ever been created over the last 2 years based on the results of the campaign. Engagement was over 200%, more people engaged over liking the posts, and all it took was organic posts without paid media.
We did a takeover of the Naturel's Instagram account with 15 posts, starting with a recipe video for a healthy YuSheng as well as contest or 'greeting' posts of the 12 ingredients that make up the YuSheng. Each of the posts have to be shared in order to win. It's as easy as commenting tagging and sharing. Each and every post in this campaign this performed better than any post that has ever been created over the last 2 years based on the results of the campaign. Engagement was over 200%, more people engaged over liking the posts, and all it took was organic posts without paid media.
300% increase in overall user engagement across IG and FB.
With an increase of 200% followers
THE RESPECTIVE SOCIAL PAGES
Creative Director: Jaz Loh
Copywriter: Grace Lim, Calvin Sio
Concept, Art Direction: Jaz Loh
Creative strategy & concept: Jaz Loh
Hand talent: Jaz Loh & various from team Naturel
Videography & Photography: Melvin Wong
Music and editing: Melvin wong
