MMA Smarties indonesia 2024,
Silver, Ai - Driven Excellence
Silver, Ai - Driven Excellence
Role: Ai advisor, creative strategist & consultant.
Invited by Ultima Group in Indonesia as the Creative Consultant for AI technology, I played a pivotal role in shaping the 100 Reasons to Shine campaign. Leveraging my expertise in AI and creative strategy, I recommended the use of video cloning AI to produce 99 personalized ads inspired by Google Analytics insights on the threefold increase in recipe searches during Ramadan.
The campaign celebrated the 100 most-searched recipes, connecting food, family, and Sunlight's superior 10x degreasing power. With a heartfelt narrative featuring a husband cooking and a wife cleaning up, amplified by influencer collaborations, the campaign resonated deeply with audiences.
Key Achievements:
Results:
21 million impressions and 19 million views.
Exceeded initial view targets by 211%.
Sunlight’s brand affinity increased by +300BPS.
Secured five new clients for Ultima Group.
This campaign exemplifies the transformative power of AI in creative problem-solving, delivering extraordinary results within tight budgets and timelines.
THE CASE STUDY
THE PERSONALISED ADS- CAN YOU GUESS WHICH WAS SHOT AND WHICH IS AI?
Credits:
Chief creative officer: Yogits Patria Guna
Chief creative officer: Yogits Patria Guna
Creative consultant, creative strategy, Innovation and use of Ai technology: Jaz Loh
Creative Direction: Randy R. Hertyanto
Art Directors: Andhika Wicaksono, Dea Clarinta, Hafizh Nur Muhammad
Account director/ Business Director: Pauline Liongrasari
Art Directors: Andhika Wicaksono, Dea Clarinta, Hafizh Nur Muhammad
Account director/ Business Director: Pauline Liongrasari
Production: Indonesia + Video cloning Ai
